Wesco’s furniture collection is not only a source of luxury and style, but it is also a place to escape from our everyday, mundane, day-to-day life.
The collection includes everything from a bed that can be collapsed and rolled into a bed frame, to a lounge chair that can fold into the armrests, to a set of dining chairs that allow you to sit down at the table. In the past, you would have to take your time walking around to find the right furniture, but now you can simply just walk into a store and ask the guy behind the counter if you want a chair, couch, or coffee table.
How do you feel about that?
That’s the question Wesco asked us when the site launched. While we were all thinking about how to create a website that would be truly functional and engaging, we got a different perspective from the guys at Wesco. They decided that the site could be “easily accessed” and that its “content” was “easy to find.” And you know what? It’s true.
The Wesco furniture line is a great example of how the customer-friendly nature of a website can actually benefit the business.
It’s a small company with a big catalog that sells an array of popular and unique pieces. And what a lot of companies could do (the furniture part) would be to offer a way for their customers to order the exact same piece and have it delivered to their door but in a much more affordable way.
I’m no expert, but I can attest to the fact that the “easy to find” nature of a website might also be a problem for the company with all those high-priced custom furniture pieces. The customer might find it difficult to find the exact size of the furniture they want, or the name of the company that made it, or maybe even the exact price.
I’m not sure why they don’t just give a link to the customer to the company’s website for ordering the furniture.
That way they can let the customer know exactly what they’re getting and then send it directly to their door. And then they can also provide a link to the company’s website so the customer can get to that information.
This is one of those situations where if you’re really lucky you can get the name of the company.
If not, it often doesn’t matter because the name might be off on a company website, anyway. The customer would probably find the name more useful for ordering stuff online, anyway, so it wouldn’t really hurt to include it.
If you’re like everyone else I know, you’ve probably already ordered a Wesco furniture set from them, but I’m sure you’ve thought about it yourself. The company is a little harder to find because it’s in the name of a local furniture shop (Wesco Furniture), but I bet you know the name of it from some of your favorite movies. I know I do.
Yes, I know that Wesco is in the name of a local furniture shop in the town where I grew up (Wesco Furniture), so it’s not really a surprise that I recognize it. The new model is a few years old (late 2008), so I guess this is the first new model in a while. The new model is still being offered for sale and shipping is expected to start next week.
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